FansUnite Provides Update on Betting Hero’s Operations during Super Bowl LVII Weekend

  • More than 350 Betting Hero Ambassadors deployed at 250 unique locations across multiple U.S. betting jurisdictions
  • More than 6,700 new depositing customers registered, a new company record

Vancouver, British Columbia–(February 27, 2023) – FansUnite Entertainment Inc. (TSX: FANS) (OTCQX: FUNFF) (“FansUnite” or the “Company”) is pleased to provide the following operational update on the Company’s customer acquisition, retention, and development brand, Betting Hero (“Betting Hero”).

Over the three days prior to Super Bowl LVII and through the conclusion of the game, Betting Hero deployed over 350 ambassadors at 250 locations across multiple U.S. states to engage with football fans and bettors. During the NFL’s biggest week, Betting Hero registered more than 6,700 new depositing customers for its sportsbook partners, setting a new company record for new depositing customers in a four-day period.

“Betting Hero continues to be the gold standard in customer acquisition, retention, and development for sports betting and iGaming operators,” said FansUnite CEO Scott Burton. “Setting company records for new depositing customers during the Super Bowl gives Betting Hero momentum heading into March Madness. With expansion to more venues, more states, and with the debut of the recently launched Betting Hero Hotline, results like this further support the strategic growth plan we implemented for 2023.”

Last year, Betting Hero generated $1.88 million CAD in revenue, at over 30% gross margins during the first two weeks of March Madness. In 2023, Betting Hero will have over 350 Heroes deployed in more than 200 venues across at least 14 states for the tournament.

About FansUnite
FansUnite is a global sports and entertainment company, focusing on technology related to regulated and lawful online gaming. FansUnite’s one-of-a-kind iGaming platform Chameleon offers operators a full suite of gaming solutions with a sports and sports focus geared for the next generation of online bettors and casino players. Along with providing B2B technology solutions, FansUnite operates multiple B2C brands, such as Scottish sportsbook McBookie and Brazilian sportsbook VamosGG. FansUnite is the parent company of North American-focused AmAff, which operates leading affiliate brands such as Betting Hero,, and BetPrep.


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