FansUnite’s McBookie Ltd Achieves 44% Gross Win Increase in 2022
-UK-based operator recorded year-over-year betting turnover growth of 22%-
Vancouver, British Columbia, January 18, 2023 – FansUnite Entertainment Inc. (TSX: FANS)
(OTCQX: FUNFF) (“FansUnite” or the “Company”) is pleased to report that the Company’s
wholly-owned UK-based subsidiary, McBookie Ltd (“McBookie”), has recorded significant year-
on-year turnover and gross win growth for both sportsbook and casino segments.
Betting Turnover
Annual turnover in 2022 across both channels increased to £44.8 million GBP as compared to
£36.6 million GBP in 2021, an increase of 22%. Sportsbook turnover increased 26% to £16.5
million GBP from £13.1 million GBP, while casino turnover grew by 20% to £28.4 million GBP
from £23.6 million GBP.
Gross Win
Gross win across both channels increased by 44% to £2.35 million GBP from £1.63 million
GBP, with McBookie’s gross margin increasing to £1.0 million GBP in 2022 from £0.6 million in
2021, or 43% and 36% respectively, expressed as a percentage of revenues.
“Once again, McBookie has proven to be the dominant force in the Scottish sportsbook and
casino marketplace,” said Scott Burton, CEO of FansUnite. “By realizing another 44% gross win
increase last year on top of its 54% gross win increase in 2021, McBookie has demonstrated its
ability to maintain a strong connection with its loyal customer base as well as activate new
bettors. Overall, we are delighted with McBookie’s continued growth and we believe McBookie
is positioned for a record-breaking 2023.”
Furthermore, McBookie had the most profitable month of the year in December 2022 with over
£144,000 GBP in gross margin, as a result of the recent 2022 FIFA World Cup. The Company
also delivered strong results in October and November 2022, with gross margins of £109,000
GBP and £105,000 GBP, respectively.
About FansUnite Entertainment Inc.
FansUnite is a global sports and entertainment company, focusing on technology related to
regulated and lawful online gaming. FansUnite's one-of-a-kind iGaming platform Chameleon
offers operators a full suite of gaming solutions with a sports and esports focus geared for the
next generation of online bettors and casino players. Along with providing B2B technology
solutions, FansUnite operates multiple B2C brands, such as Scottish sportsbook McBookie and
Brazilian sportsbook VamosGG. FansUnite is the parent company of North American-focused
AmAff, which operates leading affiliate brands such as Betting Hero, Props.com, and BetPrep.
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